Marcus Bennett

Marcus Bennett is a former small business owner turned copywriter. With 6 years of experience, he combines his entrepreneurial insight with sharp writing skills to create impactful copy for e-commerce and retail businesses.

Posts by Marcus Bennett

• How to Differentiate Your Brand from Copycat Competitors

  Published on Aug 30, 2024

  Learn strategies to maintain your competitive edge and stand out when competitors mimic your marketing approaches.

• How to Set Prices that Maximize Profit for Your Shopify Store

  Published on Aug 27, 2024

  Learn effective pricing strategies and best practices to ensure profitability while enhancing perceived value for your Shopify business.

• How to Protect Your Shopify Store from Payment Scams

  Published on Aug 26, 2024

  Learn to identify and prevent credit card payment scams targeting your Shopify store with effective strategies and protective measures.

• How to Handle Difficult Customers in Your Shopify Store

  Published on Aug 25, 2024

  Learn effective strategies to manage challenging customers and maintain your business's reputation while keeping your sanity intact.

• B2B Holiday Sales Strategies for Tech Companies

  Published on Aug 21, 2024

  Explore the pros and cons of Black Friday and Cyber Monday for B2B tech companies and alternative strategies for year-end promotions.

• Protect Your LLC from Labor Law Poster Scams

  Published on Aug 20, 2024

  Learn how to identify and avoid scams targeting new LLC owners regarding labor law posters.

• Boosting Small Business Efficiency with AI and Automation

  Published on Aug 19, 2024

  Discover how small businesses can leverage AI and automation to streamline operations, reduce costs, and enhance overall efficiency.

• Calculating the True Cost of Hiring Employees for Your Shopify Store

  Published on Aug 18, 2024

  Learn the hidden costs of hiring employees, from salaries to turnover, and how to budget effectively for your Shopify store.

• How to Buy an Existing Small Business for Your Shopify Store

  Published on Aug 18, 2024

  Learn key strategies and considerations for successfully purchasing an existing small business to expand your Shopify store.

• How to Create a Successful Potato-Based Food Concept

  Published on Aug 16, 2024

  Learn how to craft a unique potato food business, from market testing to building a solid foundation for success.

• How to Navigate Ownership Changes in Your Business

  Published on Aug 14, 2024

  Explore essential strategies and legal advice for smooth ownership transitions in your business. Ensure success with expert guidance and clear agreements.

• Is Yelp Worth It for Your Shopify Store

  Published on Aug 11, 2024

  Explore the pros and cons of using Yelp for your business and discover effective strategies for managing your online reputation.

• Smart Strategies for Taking Business Loans in Your Shopify Store

  Published on Aug 10, 2024

  Discover when to consider a business loan and the red flags to avoid as a Shopify store owner, ensuring financial health and growth.

• Understanding Small Business Owner Take-Home Pay and Profitability

  Published on Aug 9, 2024

  Explore the realities of small business income, profitability, and factors influencing what owners really earn in their entrepreneurial journey.

• Should You Offer Paid or Free Proof of Concept for Clients

  Published on Aug 6, 2024

  Explore the benefits of paid Proof of Concepts, how to structure them, and effectively communicate their value to ensure successful client partnerships.

• Overcoming Negativity as a Small Business Owner

  Published on Aug 6, 2024

  Learn effective strategies to deal with skepticism and negativity from friends and family while building your small business.

• Top Challenges Small Business Owners Face and How to Overcome Them

  Published on Aug 5, 2024

  Explore key challenges like cash flow, talent retention, and marketing strategies for small business owners with actionable insights to foster success.

• How Small Businesses Can Succeed on TikTok and Social Media

  Published on Jul 25, 2024

  Discover essential strategies for small businesses to leverage TikTok and other social media platforms for effective marketing and increased engagement.

• Effective Communication Strategies for Small Business Owners

  Published on Jul 24, 2024

  Discover essential communication strategies to enhance customer relationships and manage expectations for your small business.

• Creative Side Hustle Ideas for Shopify Store Owners to Boost Income

  Published on Jul 22, 2024

  Explore innovative side hustle ideas for Shopify store owners to capitalize on local markets, leverage technology, and create unique businesses.

• How to Open a Coffee Shop Successfully Without Breaking the Bank

  Published on Jul 18, 2024

  Explore essential steps and insights for starting your coffee shop, from planning finances to operational best practices for success.

• Effective Marketing Strategies for Unique Small Businesses

  Published on Jul 15, 2024

  Discover creative marketing strategies to help your distinctive small business stand out and thrive in a competitive local market.

• Effective Pricing Strategies for Shopify Store Owners

  Published on Jul 15, 2024

  Discover essential pricing strategies to attract customers and tackle price objections in your Shopify store.

• How to Leverage the Selfie Trend for Your Retail Store

  Published on Jul 12, 2024

  Discover strategies to turn in-store selfies into brand ambassadors, boost visibility, and even monetize this popular trend for your Shopify store.

• How to Evaluate and Invest in a Family Member's Business Opportunity

  Published on Jul 10, 2024

  Learn how to assess the viability of investing in a friend's or family's business while protecting your interests with proper due diligence.

• Improve Employee Retention Strategies for Small Businesses

  Published on Jul 9, 2024

  Discover effective strategies for enhancing employee retention and job satisfaction in your small business. Keep your team engaged and committed.

• Tips for Couples Running a Business Together for Success

  Published on Jul 9, 2024

  Discover essential strategies for couples running a business to enhance communication, define roles, and maintain a healthy work-life balance.

• How to Handle LLC Partnership Disputes and Ownership Transfers

  Published on Jul 5, 2024

  Learn practical steps for resolving LLC partnership disputes and properly transferring ownership to ensure your business's longevity and compliance.

• How to Find Reliable Suppliers for Your Shopify Store

  Published on Jul 4, 2024

  Discover effective strategies for finding and managing reliable suppliers to enhance your Shopify store's growth and success.

• Navigating Challenges in Family Businesses for Success

  Published on Jun 30, 2024

  Discover strategies for family business owners to balance personal dynamics and professional growth while overcoming common challenges.

• Protect Your Shopify Brand From Online Copycats

  Published on Jun 24, 2024

  Learn effective strategies to safeguard your Shopify store's brand and intellectual property from online copycats and image theft.

• Effective Pricing Strategies for Your Service Business

  Published on Jun 22, 2024

  Learn how to set competitive prices that reflect the value of your services, handle customer objections, and enhance client relationships.

• How to Overcome the Struggle of Wantrepreneurship

  Published on Jun 19, 2024

  Discover strategies to break free from wantrepreneurship and take action towards your entrepreneurial dreams. Start small and develop a resilient mindset.

• How to End Client Relationships Professionally as a Shopify Store Owner

  Published on Jun 17, 2024

  Learn essential strategies for gracefully ending client relationships while protecting your business interests and maintaining professionalism.

• Effective Client Management Tips for Small Business Owners

  Published on Jun 17, 2024

  Learn how to set boundaries, manage meetings, and handle client expectations to ensure productive relationships as a small business owner.

• Festival Economics for Shopify Store Owners to Boost Profits

  Published on Jun 14, 2024

  Discover key strategies for Shopify store owners on pricing, logistics, and targeting festival-goers to maximize profits at events.

• Legal Essentials for Young Entrepreneurs Starting a Business

  Published on Jun 10, 2024

  Learn how young entrepreneurs can navigate legal requirements, manage finances, and scale their business while staying compliant with regulations.

• Effective Cash Handling Tips for Shopify Store Owners

  Published on Jun 5, 2024

  Learn best practices for managing cash deposits, legal requirements, and bookkeeping to ensure a thriving Shopify business.

• Marketing Handmade Products and Emphasizing Their Unique Qualities

  Published on Jun 4, 2024

  Discover how to effectively market handmade products by highlighting their unique features and reframing imperfections as valuable characteristics.